A sudden spike in traffic is a great problem to have—as long as your server’s up to the job. Sadly, added pressure often results in slow page load times, low availability, and increased downtime. Even if those issues are short-lived, 88% of users never return to a website after a poor experience—and that can add up to millions in lost sales. That’s why we draw on decades of experience to help you configure your server for optimal performance.
32% of customers will leave a favorite brand after one bad experience
Signs your server is struggling
A fast—and profitable—website requires lightning speed response, transfer, and rendering times even under stress. That might be a flood of traffic generated by a new product launch, advertising campaign, and a flash sales event like Cyber Monday. Or week-on-week growth that slowly increases pressure on your software and infrastructure over time.
Red flags that your server might be limping, not sprinting:
- High frequency of error codes
- Delayed server requests (one second or more)
- Resetting or denying TCP connections
- Delivering partial content
Reduce effort, go faster
Websites are increasingly complex and loaded with large images and extra code that take time to download. Reducing requests and optimizing response time is key to improving performance.
We work with your in-house team to consolidate resources, using compression, caching, protocols to minimize exertion, eradicate memory leaks, and ensure traffic is loaded evenly across servers.