Optimal is your partner in web performance
Optimal is your ally in retaining online customers. We are performance and optimization ambassadors that help your team measure, identify and resolve web performance and site speed issues. With a combined century of experience our team knows what works to drive conversion, customer satisfaction and maintain a strong competitive edge.
53% of customers will abandon a site if it takes longer than 3 seconds to load.
We help your team identify performance issues and implement measurable solutions.
Measure & Monitor
Using a range of tools, we monitor activity on your website, benchmark against competitors, and provide reports measuring performance and potential areas for optimizationTell me more
Test & Deliver
We analyze your website to uncover insights, work with you to create an optimization plan, and deliver improved performanceTell me more
Prep & Maintain
Our work continues beyond the delivery of improvements and final reports. We work with you year-round to support at all levels of performance and optimization.Tell me more
Rest peacefully knowing that your customers aren’t leaving your site anymore.Retain your customers
Introducing the Tier 2 Performance Metrics
What you may not know is that there are another set of metrics called Tier 2 Performance Metrics. These metrics have been used for a long time and include Time to First Byte and First Contentful Paint amongst others.
Introducing Core Web Vitals
Find out more about upcoming Core Web Vitals and why they are important to your website performance optimization
An Introduction to Performance Budgets
Performance Budgets are a metric that affect a website’s speed and work much in the same way as when you are setting the limits of your own personal or business budgets.