You’ve launched a brand new product or are about to hit one of the busiest sales periods of the year. Editing code is off-limits, so where do you tweak for performance without making major changes to your website? Think of pre-peak optimization like pre-party housekeeping; it’s no time to redecorate, but you want everything looking good and in full working order. By auditing your site in advance, you can be confident knowing you’ve eliminated potential problems to deliver a fast, reliable, and engaging user experience across all devices.

Identify the easy wins

A quick top to toe audit will determine which essential changes are needed to accommodate a dramatic increase in traffic. That could be anything from compressing colossal video files on the homepage to removing irrelevant marketing tags.