You’ve found a problem—how do you fix it? When faced with multiple approaches to tackling an issue, how do you decide which is best for you? Perhaps you have one server doing more than its fair share of heavy lifting, and you need to balance the load. Do you introduce a waiting room? Or maybe you’re expecting a spike in traffic during a busy sales period. What difference will switching off unrelated tags make to ensuring a smooth customer experience? Contingency planning helps you define what measures will deliver the greatest optimization benefits for your business.